Total Conviction

Execution
- Success selling a prototype (customer need)
- Validate concept with experts and smart friends → can't break it.
- Passion for working on this space for 5-10 years.
Idea
- Deeply painful customer problem
- Large market — $1BN+ company
- Why Now?
- Clear distribution strategy
- Strong value-add from differentiated technology
- Moat
Team
- Matches team skillset and unfair advantage.
- Climbed other peaks and feel fairly certain this is the best.

Possible addition [ 5/4 ]

Belief in personal experience of problem or special knowledge that lets one execute better.
Belief that the space isn't so over-crowded, there's opportunity to be the leader.